In the past couple of years, a digital marketing and more specifically social media marketing has emerged as one of the leading channels of marketing, overtaking the traditional marketing media. With the increasing number of netizens every day, the influence and power of social media are at its peak. The growth of a business today is largely dependent on the kind and scale of its online and social media presence. Using social media strategically and widely is one of the major keys to climb the ladder of success. Building brand and growing businesses through social media no more remain an option. Rather it is imperative to retain one’s position in the competitive market scenario. In fact, a large number of businesses in the contemporary times solely depend on the online marketing campaign to arrive at the prominence and they are flourishing via social media marketing. The popular social media platforms have become business marketing giants. Using social media can certainly benefit your business in several ways. Below listed are four major reasons which state why your business should definitely be there on social media –
- Driving website traffic and higher search engine rank – Sharing articles related to the products and other aspects of a business house with proper SEO can rank one’s website at the top of search engine result page. This results in higher traffic to the business house’s website which in turn enhances engagement ratio. This provides a two-pronged benefit to the business, one being the direct increase in business due to higher internet traffic and second by enhancing the reputation of the organization by being ranked top by search engines.
- Economic marketing channel – Marketing has always been one of the most expensive parts of business management. The traditional channels are still expensive such a TV, newspaper, magazine, hoardings, and radio. And not all can afford these modes. Apparently, digital marketing via social media campaigns is one of the most affordable and marketing medium. Resorting to social media marketing is not only cost-effective but also is sure to provide the maximum return on investment. Social media campaigns are the least expensive yet the most effective. The targeted audience can be very well outreached. Since the conversion ratio is the highest here, your business is bound to reap profits.
- Brand building and better relationship management – Building a strong online presence itself speaks a lot about the brand. A potential customer today scrutinizes a brand through its social media popularity. Greater the popularity and implies higher the trust factor. It is an excellent way to enhance brand visibility and to showcase your brand. It is unarguably one of the most fruitful ways to reach your targeted audience whilst speculating prospective audience. It can also very an ideal platform to build a lasting bond with your customers. Customer satisfaction is of utmost importance to any business. And social media can give you some great insights of your customer’s experiences along with some genuine product reviews. Being more interactive, quick responses and working on the loopholes will enable you to create a positive impact and foster your relationship with the customers.
- Hassle free grievance redressal – Social media has made every customer reachable. Every little issue or trouble faced by the customers can be easily brought to notice. The concerned people can immediately look into the grievance and provide the solution directly to the customer. The entire process is much swifter and easier than the old processes of complaint lodging and handling. Moreover, the complain put forward through can be easily verified of their genuineness. The customer simply needs to click a picture and put forward the issue which can then immediately worked upon.